A Case Study
Plank
UI/UX DESIGN
WEB DEVELOPMENT
Plank is a Cape Town–based production company crafting commercials for local and international brands. Their work sits at the intersection of cinematic storytelling and commercial precision — and has earned them long-standing relationships with agencies and brands who value craft over volume.
The brief was clear: Plank’s new digital presence needed to match the calibre of work they were producing, not lag behind it. For a production company being considered by international brands and agencies, the site is often the first impression after the reel — and that first impression had to carry the same weight as the work itself.
Stripping a site back to its essentials makes every remaining decision louder. With almost no copy, no marketing furniture, no decorative flourishes, the design had to do all the work the words usually do. Every choice that survived the edit had to justify itself.
A concept is only as good as its execution. The “television” idea could have stayed an abstract pitch — a nice line in a presentation. What makes it work is that every interaction on the site behaves the way a television would.
Plank were thrilled with the result. The new site reflects who they are now — a production company confident enough in their work to let it speak for itself.
Hi. Tell us about your project. Or just say hello.
