Portfolio
OZblu
UI/UX DESIGN
WEB DEVELOPMENT
OZblu is the blueberry brand of United Exports — a global grower and exporter supplying fresh blueberries to retailers and consumers fifty-two weeks a year. Known for their proprietary varieties, their record-breaking fruit, and a genuine commitment to social impact, OZblu needed a digital home as ambitious as the operation behind it.
The real challenge on this project wasn’t technology — though the old site had plenty of that, weighed down by a stack of unnecessary plugins. It was the brief itself: the new site had to serve three very different audiences at once, without diluting any of them.
We proposed a single guiding idea: the site should give every visitor a clear path, without ever making them feel like they’re on someone else’s.
OZblu already had a brand with real personality — we refined its existing elements rather than replacing them, sharpening the system so it could carry a site of this scale. The goal was a design that felt as bold and appetising as the product itself, while still having the structure to handle dense, technical content.
A site serving three audiences across this much content only works if the underlying structure is genuinely sound. The craft on this project was in the architecture — making something broad feel effortless to navigate.
OZblu now has a website that matches the scale and ambition of the business behind it — bold, fast, and genuinely useful to everyone who lands on it. Where the old site was a bottleneck, the new one is a tool the team can run themselves.
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