Mel Wines came to us as a new winemaking farm in Franschhoek with no brand to build from, so we created the identity from the ground up, handling the logo design, branding, and wine labels. The horses were central to it: more than decoration, they had to live on the labels as the signature of the estate. The goal was a brand as refined and characterful as the estate-grown wine inside the bottle, with the warmth to make every pour feel like a small moment of everyday luxury.